A beautiful oil paper umbrella hanging in the air, a brightly coloured pillow, a set of tea drinks themed on the 24 solar terms ...... When you walk into the Zhongyi Future Fashion Museum located in Building 6 of Zhongyi CBD, it is as if you have stepped into a creative bazaar of the 24 solar terms. The exhibition is a new platform for the industrialization of creative design achievements. The exquisite exhibition set up a new platform for the industrialisation of creative design achievements, and will bring new vitality to the high-quality development of Keqiao textile industry.

"What is national is universal." The 24 solar terms are an important carrier of the Chinese nation's cultural identity, embodying the profundity of Chinese civilisation and highlighting the philosophical thought, cultural spirit and wisdom of the harmonious coexistence of man and nature. The 2022 Beijing Winter Olympic Games opening ceremony, the 24 solar terms countdown promotional film stunned the world with its Chinese aesthetics, showing the unique charm of Chinese culture. Culture is the source of creative design, and creative design empowers industrialisation. In recent years, Keqiao District has been vigorously promoting the transformation and upgrading of the textile industry and guiding enterprises towards high-quality development. The results of high value-added creative design have attracted much attention from enterprises, and the demand for their industrialisation has become increasingly strong.

The exhibition is divided into four sections: cultural connotation and preservation of the twenty-four solar terms, creative design works, illustration art works and physical works. The physical works section is divided into 10 sub-themes, including impressions of Tsinghua, touching time, national style universe, festivals and stamps, festivals and food, and festivals and clothing. The works come from the outstanding entries of the 1st and 2nd "Twenty-four Seasons Cultural Works Design Competition", as well as the outstanding works related to the Twenty-four Seasons invited by the exhibition organisers to universities, enterprises and designers.

April 15, 2022, From Keqiao Daily